Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 623
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Caregiver
16%
#592 / 623
View rankingCaregiver
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Maintain records of patient care, condition, progress, or problems to report and discuss observations with supervisor or case manager.EstimateNo public source provides a precise figure. This is our estimate. | 11% | 12% | +1.3 |
Provide patients with help moving in and out of beds, baths, wheelchairs, or automobiles and with dressing and grooming.EstimateNo public source provides a precise figure. This is our estimate. | 10% | 12% | +1.2 |
Entertain, converse with, or read aloud to patients to keep them mentally healthy and alert.EstimateNo public source provides a precise figure. This is our estimate. | 10% | 12% | +1.2 |
Plan, purchase, prepare, or serve meals to patients or other family members, according to prescribed diets.EstimateNo public source provides a precise figure. This is our estimate. | 10% | 12% | +1.2 |
Bathe patients.EstimateNo public source provides a precise figure. This is our estimate. | 9% | 12% | +1.1 |
Care for patients by changing bed linens, washing and ironing laundry, cleaning, or assisting with their personal care.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 12% | +1 |
Provide patients and families with emotional support and instruction in areas such as caring for infants, preparing healthy meals, living independently, or adapting to disability or illness.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 12% | +1 |
Administer prescribed oral medications, under the written direction of physician or as directed by home care nurse or aide, and ensure patients take their medicine.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 12% | +1 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 26% | 28% | +7.3 |
| Total | 100% | 16% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- disability care
- older adults' needs
- first response
- wash the laundry
- apply first response
- tend to elderly people
- prepare sandwiches
- iron textiles
- buy groceries
- accompany people
Sources for this job· O*NET 31-1121.00· ESCO/ISCO 5322