IS WORK OVER?

Automation index

How much of a SEM specialist’s job can AI already do?

A campaign and an ad come earlier. Spending the budget on people who buy do not.

This percentage does not predict how many people will lose their jobs.

Task comparison

SEM specialist

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Campaigns, keywords and Quality Score.
Estimate

No public source provides a precise figure. This is our estimate.

18%52%+9.4
Landing, tracking and the conversion that misses.
Estimate

No public source provides a precise figure. This is our estimate.

16%40%+6.4
The client who wants more clicks for less.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
Reports, copy and the ad A/B.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
Legal, brands and the claim you cannot make.
Estimate

No public source provides a precise figure. This is our estimate.

18%14%+2.5
Spend on buyers, and not inflating impressions.
Estimate

No public source provides a precise figure. This is our estimate.

16%12%+1.9
Total100%28%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • SEM campaigns
  • keywords
  • Quality Score
  • landings
  • conversion tracking
  • ad A/B
  • Google Ads
  • media budget

Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431

Carpenter

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Follow established safety rules and regulations and maintain a safe and clean environment.
Estimate

No public source provides a precise figure. This is our estimate.

9%28%+2.5
Measure and mark cutting lines on materials, using a ruler, pencil, chalk, and marking gauge.
Estimate

No public source provides a precise figure. This is our estimate.

9%28%+2.5
Shape or cut materials to specified measurements, using hand tools, machines, or power saws.
Estimate

No public source provides a precise figure. This is our estimate.

8%28%+2.2
Assemble and fasten materials to make frameworks or props, using hand tools and wood screws, nails, dowel pins, or glue.
Estimate

No public source provides a precise figure. This is our estimate.

7%28%+2
Build or repair cabinets, doors, frameworks, floors, or other wooden fixtures used in buildings, using woodworking machines, carpenter's hand tools, or power tools.
Estimate

No public source provides a precise figure. This is our estimate.

6%12%+0.7
Study specifications in blueprints, sketches, or building plans to prepare project layout and determine dimensions and materials required.
Estimate

No public source provides a precise figure. This is our estimate.

6%28%+1.7
Install structures or fixtures, such as windows, frames, floorings, trim, or hardware, using carpenters' hand or power tools.
Estimate

No public source provides a precise figure. This is our estimate.

5%28%+1.4
Verify trueness of structure, using plumb bob and level.
Estimate

No public source provides a precise figure. This is our estimate.

5%28%+1.4
Other less frequent tasks (weight estimated from frequency).
Estimate

No public source provides a precise figure. This is our estimate.

45%28%+12.6
Total100%27%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • install locks
  • work ergonomically
  • apply proofing membranes
  • cut insulation material to size
  • use shims
  • inspect construction supplies
  • manipulate glass
  • use measurement instruments
  • apply insulation strips
  • use safety equipment in construction

Sources for this job· O*NET 47-2031.00· ESCO/ISCO 7115

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