Automation index

How much of a SEM specialist’s job can AI already do?

A campaign and an ad come earlier. Spending the budget on people who buy do not.

This percentage does not predict how many people will lose their jobs.

Task comparison

IS WORK OVER?

28%

AI can already do 28% of this job.

#97 / 623

SEM specialist

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

Task	Share	AI	Points
Campaigns, keywords and Quality Score. Estimate No public source provides a precise figure. This is our estimate.	18%	52%	+9.4
Landing, tracking and the conversion that misses. Estimate No public source provides a precise figure. This is our estimate.	16%	40%	+6.4
The client who wants more clicks for less. Estimate No public source provides a precise figure. This is our estimate.	16%	22%	+3.5
Reports, copy and the ad A/B. Estimate No public source provides a precise figure. This is our estimate.	16%	28%	+4.5
Legal, brands and the claim you cannot make. Estimate No public source provides a precise figure. This is our estimate.	18%	14%	+2.5
Spend on buyers, and not inflating impressions. Estimate No public source provides a precise figure. This is our estimate.	16%	12%	+1.9
Total	100%		28%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

IS WORK OVER?

30%

#48 / 623

Cashier

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

Task	Share	AI	Points
Receive payment by cash, check, credit cards, vouchers, or automatic debits. Estimate No public source provides a precise figure. This is our estimate.	9%	28%	+2.5
Issue receipts, refunds, credits, or change due to customers. Estimate No public source provides a precise figure. This is our estimate.	7%	28%	+2
Greet customers entering establishments. Estimate No public source provides a precise figure. This is our estimate.	7%	28%	+2
Answer incoming phone calls. Estimate No public source provides a precise figure. This is our estimate.	7%	28%	+2
Establish or identify prices of goods, services, or admission, and tabulate bills, using calculators, cash registers, or optical price scanners. Estimate No public source provides a precise figure. This is our estimate.	6%	28%	+1.7
Compute and record totals of transactions. Estimate No public source provides a precise figure. This is our estimate.	6%	55%	+3.3
Request information or assistance, using paging systems. Estimate No public source provides a precise figure. This is our estimate.	6%	28%	+1.7
Answer customers' questions, and provide information on procedures or policies. Estimate No public source provides a precise figure. This is our estimate.	5%	28%	+1.4
Other less frequent tasks (weight estimated from frequency). Estimate No public source provides a precise figure. This is our estimate.	47%	28%	+13.2
Total	100%		30%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low