IS WORK OVER?

Automation index

How much of a SEM specialist’s job can AI already do?

A campaign and an ad come earlier. Spending the budget on people who buy do not.

This percentage does not predict how many people will lose their jobs.

Task comparison

SEM specialist

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Campaigns, keywords and Quality Score.
Estimate

No public source provides a precise figure. This is our estimate.

18%52%+9.4
Landing, tracking and the conversion that misses.
Estimate

No public source provides a precise figure. This is our estimate.

16%40%+6.4
The client who wants more clicks for less.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
Reports, copy and the ad A/B.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
Legal, brands and the claim you cannot make.
Estimate

No public source provides a precise figure. This is our estimate.

18%14%+2.5
Spend on buyers, and not inflating impressions.
Estimate

No public source provides a precise figure. This is our estimate.

16%12%+1.9
Total100%28%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • SEM campaigns
  • keywords
  • Quality Score
  • landings
  • conversion tracking
  • ad A/B
  • Google Ads
  • media budget

Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431

Chemist

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Protocols, calcs and safety sheets.
Estimate

No public source provides a precise figure. This is our estimate.

20%45%+9
Batch reports, charts and docs.
Estimate

No public source provides a precise figure. This is our estimate.

18%40%+7.2
Synthesis, titration and sample handling.
Estimate

No public source provides a precise figure. This is our estimate.

18%15%+2.7
Read a strange result and repeat it.
Estimate

No public source provides a precise figure. This is our estimate.

16%18%+2.9
Plant safety and waste.
Estimate

No public source provides a precise figure. This is our estimate.

14%12%+1.7
Sign quality and talk to production.
Estimate

No public source provides a precise figure. This is our estimate.

14%16%+2.2
Total100%26%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • Protocols, calcs and safety sheets
  • Batch reports, charts and docs
  • Synthesis, titration and sample handling
  • Read a strange result and repeat it
  • Plant safety and waste
  • Sign quality and talk to production
  • quimico
  • chemist
  • laboratorio quimico

Sources for this job· O*NET 19-2031.00· ESCO/ISCO 2113

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