Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 623
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Chief executive
20%
#442 / 623
View rankingChief executive
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Reports, dashboards and board notes.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 42% | +7.6 |
Prep committees, agendas and follow-ups.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Decide strategy, investment and cuts.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 12% | +2.2 |
Lead the exec team and conflicts.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 10% | +1.8 |
Talk to investors, unions and press.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
Represent the company and own the miss.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 15% | +2.1 |
| Total | 100% | 20% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- Reports, dashboards and board notes
- Prep committees, agendas and follow-ups
- Decide strategy, investment and cuts
- Lead the exec team and conflicts
- Talk to investors, unions and press
- Represent the company and own the miss
- directivo
- ceo
- director general
- consejero delegado
Sources for this job· O*NET 11-1011.00· ESCO/ISCO 1120