Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 623
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
CISO
25%
#217 / 623
View rankingCISO
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Risks, policies and the control map.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 44% | +7 |
The incident, the board and talk to press or not.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Budget, vendors and cyber insurance.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 36% | +5.8 |
Audit, ISO and briefing the board.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
The business that wants to ship now, and the no.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 18% | +3.2 |
Ride out the incident, and not lying to the board.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 25% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- risk map
- security policies
- handle incidents
- ISO 27001
- cyber insurance
- brief the board
- say no to the business
- security controls
Sources for this job· O*NET 11-3021.00· ESCO/ISCO 1330