Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 623
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Civil engineer
25%
#231 / 623
View rankingCivil engineer
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Structural calcs and code checks.EstimateNo public source provides a precise figure. This is our estimate. | 22% | 42% | +9.2 |
Drawings, quantities and cost estimate.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 38% | +6.8 |
Geotech and simplified impact reports.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Coordination with contractor, council and suppliers.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 15% | +2.4 |
Site execution and safety control.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
Site authority and responsible signature.EstimateNo public source provides a precise figure. This is our estimate. | 12% | 10% | +1.2 |
| Total | 100% | 25% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- Structural calcs and code checks
- Drawings, quantities and cost estimate
- Geotech and simplified impact reports
- Site execution and safety control
- Site authority and responsible signature
- ingeniero civil
- civil engineer
- obras publicas
- caminos
Sources for this job· O*NET 17-2051.00· ESCO/ISCO 2142