Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 633
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Climbing instructor
19%
#504 / 633
View rankingClimbing instructor
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Knots, harness and the briefing.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 32% | +5.1 |
Wall, the panic and the one who freezes.EstimateNo public source provides a precise figure. This is our estimate. | 22% | 8% | +1.8 |
Belay, the factor and not getting distracted.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Rock, anchors and the one that is loose.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
The group, the ego and not going too high.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 18% | +2.9 |
That they do not fall, and the knot tied.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 12% | +1.7 |
| Total | 100% | 19% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- knots
- harness
- belay
- fall factor
- anchors
- the wall
- panic
- route briefing
Sources for this job· O*NET 39-9032.00· ESCO/ISCO 3422