Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 723
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Coast guard
19%
#573 / 723
View rankingCoast guard
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Shout, the position and the boat.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 32% | +5.1 |
Sea, the one who is drowning and the storm.EstimateNo public source provides a precise figure. This is our estimate. | 22% | 8% | +1.8 |
Inspection, the trawler and the one that runs.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Night, the radar and not jumping to a yes.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
The station, the note and not dressing the shortfall.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 18% | +2.9 |
Get the one who is drowning, and not losing the boat.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 12% | +1.7 |
| Total | 100% | 19% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- boats
- shouts
- drowning
- trawlers
- radar
- the storm
- inspections at sea
- station notes
Sources for this job· O*NET 33-3051.00· ESCO/ISCO 5411