Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 623
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Composer
21%
#406 / 623
View rankingComposer
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Mock-ups, parts and a first arrangement.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 40% | +7.2 |
Write, orchestrate and review with players.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 12% | +2.2 |
Director, producer and opening deadlines.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Rights, publishers and versions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 18% | +2.9 |
Studio, libraries and delivery.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 16% | +2.6 |
Not delivering a score that cannot be played.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 14% | +2.2 |
| Total | 100% | 21% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- Mock-ups, parts and a first arrangement
- Write, orchestrate and review with players
- Director, producer and opening deadlines
- Rights, publishers and versions
- Studio, libraries and delivery
- compositor
- composer
Sources for this job· O*NET 27-2041.00· ESCO/ISCO 2652