Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 623
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Construction laborer
29%
#67 / 623
View rankingConstruction laborer
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Tend pumps, compressors, or generators to provide power for tools, machinery, or equipment or to heat or move materials, such as asphalt.EstimateNo public source provides a precise figure. This is our estimate. | 12% | 28% | +3.4 |
Dig ditches or trenches, backfill excavations, or compact and level earth to grade specifications, using picks, shovels, pneumatic tampers, or rakes.EstimateNo public source provides a precise figure. This is our estimate. | 10% | 28% | +2.8 |
Grind, scrape, sand, or polish surfaces, such as concrete, marble, terrazzo, or wood flooring, using abrasive tools or machines.EstimateNo public source provides a precise figure. This is our estimate. | 10% | 28% | +2.8 |
Signal equipment operators to facilitate alignment, movement, or adjustment of machinery, equipment, or materials.EstimateNo public source provides a precise figure. This is our estimate. | 10% | 28% | +2.8 |
Install sewer, water, or storm drain pipes, using pipe-laying machinery or laser guidance equipment.EstimateNo public source provides a precise figure. This is our estimate. | 9% | 28% | +2.5 |
Lubricate, clean, or repair machinery, equipment, or tools.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 12% | +1 |
Measure, mark, or record openings or distances to layout areas where construction work will be performed.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 55% | +4.4 |
Read plans, instructions, or specifications to determine work activities.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 26% | 28% | +7.3 |
| Total | 100% | 29% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- install wood elements in structures
- apply finish to concrete
- inspect masonry work
- check compatibility of materials
- dig soil mechanically
- pour concrete
- transport construction supplies
- operate digging construction equipment
- work in a construction team
- inspect construction supplies
Sources for this job· O*NET 47-2061.00· ESCO/ISCO 9313