Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 623
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Cook
28%
#87 / 623
View rankingCook
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Portion, arrange, and garnish food, and serve food to waiters or patrons.EstimateNo public source provides a precise figure. This is our estimate. | 10% | 28% | +2.8 |
Inspect and clean food preparation areas, such as equipment, work surfaces, and serving areas, to ensure safe and sanitary food-handling practices.EstimateNo public source provides a precise figure. This is our estimate. | 9% | 28% | +2.5 |
Turn or stir foods to ensure even cooking.EstimateNo public source provides a precise figure. This is our estimate. | 9% | 28% | +2.5 |
Season and cook food according to recipes or personal judgment and experience.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 28% | +2.2 |
Ensure food is stored and cooked at correct temperature by regulating temperature of ovens, broilers, grills, and roasters.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 28% | +2.2 |
Weigh, measure, and mix ingredients according to recipes or personal judgment, using various kitchen utensils and equipment.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Bake, roast, broil, and steam meats, fish, vegetables, and other foods.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Coordinate and supervise work of kitchen staff.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 22% | +1.5 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 35% | 28% | +9.8 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- cook
- mise en place
- dishes
- bake
- comply with food safety and hygiene
- order supplies
- store raw food materials
- receive kitchen supplies
- use food preparation techniques
- dispose waste
Sources for this job· O*NET 35-2014.00· ESCO/ISCO 5120