Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 623
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Crime scene technician
23%
#315 / 623
View rankingCrime scene technician
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Inspection, photos and the scene sketch.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 36% | +5.8 |
Collect traces, prints and the DNA that gets walked on.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 12% | +2.2 |
Chain of custody, labels and the lab.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 32% | +5.1 |
Report, reconstruction and the file.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
The dirty scene, the rush and the one who enters ungloved.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 18% | +3.2 |
That it holds in court, and not breaking the chain.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 14% | +2.2 |
| Total | 100% | 23% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- collect traces
- fingerprints
- chain of custody
- photograph scenes
- forensic DNA
- scene sketch
- police lab
- not contaminate
Sources for this job· O*NET 19-4092.00· ESCO/ISCO 3119