Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 623
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Customs agent
27%
#128 / 623
View rankingCustoms agent
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Declarations, tariff class and documents.EstimateNo public source provides a precise figure. This is our estimate. | 22% | 48% | +10.6 |
Database hits, risk and selectivity.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 40% | +7.2 |
Physical inspection of goods and container.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 15% | +2.4 |
Interview the operator and write the record.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 14% | +2.2 |
Fines, appeals and police coordination.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 16% | +2.2 |
Judgment on fraud and sensitive goods.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 18% | +2.5 |
| Total | 100% | 27% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- Declarations, tariff class and documents
- Database hits, risk and selectivity
- Physical inspection of goods and container
- Fines, appeals and police coordination
- Judgment on fraud and sensitive goods
- aduanas
- customs
- despachante de aduanas
Sources for this job· O*NET 13-1041.00· ESCO/ISCO 3351