Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 713
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Customs police officer
19%
#537 / 713
View rankingCustoms police officer
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Profile, the manifest and the container.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 32% | +5.1 |
Inspection, the scanner and what does not fit.EstimateNo public source provides a precise figure. This is our estimate. | 22% | 8% | +1.8 |
Search, the right and not humiliating.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Minute, the haul and not breaking the chain.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
The prosecutor, the rush and not jumping to a yes.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 18% | +2.9 |
Open the container, and not letting the drugs through.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 12% | +1.7 |
| Total | 100% | 19% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- containers
- manifests
- scanners
- hauls
- chain of custody
- risk profiles
- searches
- customs minutes
Sources for this job· O*NET 33-3021.00· ESCO/ISCO 3351