Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 623
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Cybersecurity analyst
32%
#26 / 623
View rankingCybersecurity analyst
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Monitor use of data files and regulate access to safeguard information in computer files.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 28% | +3.9 |
Monitor current reports of computer viruses to determine when to update virus protection systems.EstimateNo public source provides a precise figure. This is our estimate. | 13% | 55% | +7.2 |
Encrypt data transmissions and erect firewalls to conceal confidential information as it is being transmitted and to keep out tainted digital transfers.EstimateNo public source provides a precise figure. This is our estimate. | 13% | 28% | +3.6 |
Modify computer security files to incorporate new software, correct errors, or change individual access status.EstimateNo public source provides a precise figure. This is our estimate. | 11% | 28% | +3.1 |
Confer with users to discuss issues such as computer data access needs, security violations, and programming changes.EstimateNo public source provides a precise figure. This is our estimate. | 10% | 28% | +2.8 |
Develop plans to safeguard computer files against accidental or unauthorized modification, destruction, or disclosure and to meet emergency data processing needs.EstimateNo public source provides a precise figure. This is our estimate. | 10% | 28% | +2.8 |
Perform risk assessments and execute tests of data processing system to ensure functioning of data processing activities and security measures.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 28% | +2.2 |
Coordinate implementation of computer system plan with establishment personnel and outside vendors.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 28% | +1.7 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 15% | 28% | +4.2 |
| Total | 100% | 32% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- computer forensics
- ICT network security risks
- ICT security standards
- cyber attack counter-measures
- query languages
- information confidentiality
- penetration testing tool
- manage IT security compliances
- gather data for forensic purposes
- provide ICT consulting advice
Sources for this job· O*NET 15-1212.00· ESCO/ISCO 2529