Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 623
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Cycle courier
20%
#452 / 623
View rankingCycle courier
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
App, routes and the urgent job.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 36% | +5.8 |
Pedal, traffic and not losing the parcel.EstimateNo public source provides a precise figure. This is our estimate. | 22% | 8% | +1.8 |
Lobby, the code and the one who will not come down.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Rain, puncture and the job that drops.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
The platform, the fee and the one that does not pay time.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 18% | +2.9 |
Deliver it whole, and not leaving it on the landing blind.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 12% | +1.7 |
| Total | 100% | 20% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- cycle courier
- urgent jobs
- lobbies
- punctures
- courier app
- city traffic
- platform fees
- not lose the parcel
Sources for this job· O*NET 43-5021.00· ESCO/ISCO 8321