Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 623
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Data protection officer
29%
#58 / 623
View rankingData protection officer
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Processing records, clauses and DPIAs.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 48% | +8.6 |
Policies, processor contracts and transfers.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
Data-subject rights, internal queries and training.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Incidents, notification and the call to the regulator.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 18% | +3.2 |
Vendors, cookies and new processing.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Independence, board report and liability.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 14% | +2.2 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- data protection
- apply GDPR
- run DPIAs
- handle subject rights
- notify breaches
- draft clauses
- processor contracts
- answer the regulator
Sources for this job· O*NET 13-1041.00· ESCO/ISCO 2422