Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 623
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Database administrator
28%
#76 / 623
View rankingDatabase administrator
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Tuning, indexes and execution plans.EstimateNo public source provides a precise figure. This is our estimate. | 22% | 48% | +10.6 |
Backups, jobs and docs.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 42% | +7.6 |
Incidents, locks and restores.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 20% | +3.2 |
Schema changes with development.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 15% | +2.4 |
Permissions, audit and PII.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 18% | +2.5 |
Capacity, cost and engine choice.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 16% | +2.2 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- Tuning, indexes and execution plans
- Backups, jobs and docs
- Incidents, locks and restores
- Schema changes with development
- Permissions, audit and PII
- Capacity, cost and engine choice
- dba
- administrador de base de datos
- oracle dba
Sources for this job· O*NET 15-1242.00· ESCO/ISCO 2521