IS WORK OVER?

Automation index

How much of a SEM specialist’s job can AI already do?

A campaign and an ad come earlier. Spending the budget on people who buy do not.

This percentage does not predict how many people will lose their jobs.

Task comparison

SEM specialist

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Campaigns, keywords and Quality Score.
Estimate

No public source provides a precise figure. This is our estimate.

18%52%+9.4
Landing, tracking and the conversion that misses.
Estimate

No public source provides a precise figure. This is our estimate.

16%40%+6.4
The client who wants more clicks for less.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
Reports, copy and the ad A/B.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
Legal, brands and the claim you cannot make.
Estimate

No public source provides a precise figure. This is our estimate.

18%14%+2.5
Spend on buyers, and not inflating impressions.
Estimate

No public source provides a precise figure. This is our estimate.

16%12%+1.9
Total100%28%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • SEM campaigns
  • keywords
  • Quality Score
  • landings
  • conversion tracking
  • ad A/B
  • Google Ads
  • media budget

Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431

Delivery driver

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Obey traffic laws and follow established traffic and transportation procedures.
Estimate

No public source provides a precise figure. This is our estimate.

13%28%+3.6
Read maps and follow written or verbal geographic directions.
Estimate

No public source provides a precise figure. This is our estimate.

11%28%+3.1
Verify the contents of inventory loads against shipping papers.
Estimate

No public source provides a precise figure. This is our estimate.

11%28%+3.1
Load and unload trucks, vans, or automobiles.
Estimate

No public source provides a precise figure. This is our estimate.

11%28%+3.1
Drive vehicles with capacities under three tons to transport materials to and from specified destinations, such as railroad stations, plants, residences, offices, or within industrial yards.
Estimate

No public source provides a precise figure. This is our estimate.

7%28%+2
Present bills and receipts and collect payments for goods delivered or loaded.
Estimate

No public source provides a precise figure. This is our estimate.

7%22%+1.5
Inspect and maintain vehicle supplies and equipment, such as gas, oil, water, tires, lights, or brakes, to ensure that vehicles are in proper working condition.
Estimate

No public source provides a precise figure. This is our estimate.

7%28%+2
Turn in receipts and money received from deliveries.
Estimate

No public source provides a precise figure. This is our estimate.

7%28%+2
Other less frequent tasks (weight estimated from frequency).
Estimate

No public source provides a precise figure. This is our estimate.

26%28%+7.3
Total100%28%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • geographic areas
  • road traffic laws
  • communicate with customers
  • act reliably
  • drive in urban areas
  • ensure the integrity of mail
  • use geographic information systems
  • establish daily priorities
  • analyse ways to reduce travel time
  • interpret traffic signals

Sources for this job· O*NET 53-3033.00· ESCO/ISCO 8321

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