IS WORK OVER?

Automation index

How much of a SEM specialist’s job can AI already do?

A campaign and an ad come earlier. Spending the budget on people who buy do not.

This percentage does not predict how many people will lose their jobs.

Task comparison

SEM specialist

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Campaigns, keywords and Quality Score.
Estimate

No public source provides a precise figure. This is our estimate.

18%52%+9.4
Landing, tracking and the conversion that misses.
Estimate

No public source provides a precise figure. This is our estimate.

16%40%+6.4
The client who wants more clicks for less.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
Reports, copy and the ad A/B.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
Legal, brands and the claim you cannot make.
Estimate

No public source provides a precise figure. This is our estimate.

18%14%+2.5
Spend on buyers, and not inflating impressions.
Estimate

No public source provides a precise figure. This is our estimate.

16%12%+1.9
Total100%28%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • SEM campaigns
  • keywords
  • Quality Score
  • landings
  • conversion tracking
  • ad A/B
  • Google Ads
  • media budget

Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431

Dental hygienist

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Diary, charts and recall reminders.
Estimate

No public source provides a precise figure. This is our estimate.

16%32%+5.1
Scaling, polish and periodontal probing.
Estimate

No public source provides a precise figure. This is our estimate.

22%10%+2.2
Teach brushing, diet and maintenance.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
Support the dentist in clinic and X-ray.
Estimate

No public source provides a precise figure. This is our estimate.

16%18%+2.9
Clinical notes and progress photos.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
Sterilisation, bay and not infecting anyone.
Estimate

No public source provides a precise figure. This is our estimate.

14%14%+2
Total100%20%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • Diary, charts and recall reminders
  • Scaling, polish and periodontal probing
  • Teach brushing, diet and maintenance
  • Support the dentist in clinic and X-ray
  • Clinical notes and progress photos
  • higienista dental
  • dental hygienist

Sources for this job· O*NET 29-1292.00· ESCO/ISCO 2266

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