IS WORK OVER?

Automation index

How much of a SEM specialist’s job can AI already do?

A campaign and an ad come earlier. Spending the budget on people who buy do not.

This percentage does not predict how many people will lose their jobs.

Task comparison

SEM specialist

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Campaigns, keywords and Quality Score.
Estimate

No public source provides a precise figure. This is our estimate.

18%52%+9.4
Landing, tracking and the conversion that misses.
Estimate

No public source provides a precise figure. This is our estimate.

16%40%+6.4
The client who wants more clicks for less.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
Reports, copy and the ad A/B.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
Legal, brands and the claim you cannot make.
Estimate

No public source provides a precise figure. This is our estimate.

18%14%+2.5
Spend on buyers, and not inflating impressions.
Estimate

No public source provides a precise figure. This is our estimate.

16%12%+1.9
Total100%28%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • SEM campaigns
  • keywords
  • Quality Score
  • landings
  • conversion tracking
  • ad A/B
  • Google Ads
  • media budget

Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431

Dentist

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Use masks, gloves, and safety glasses to protect patients and self from infectious diseases.
Estimate

No public source provides a precise figure. This is our estimate.

11%12%+1.3
Examine teeth, gums, and related tissues, using dental instruments, x-rays, or other diagnostic equipment, to evaluate dental health, diagnose diseases or abnormalities, and plan appropriate treatments.
Estimate

No public source provides a precise figure. This is our estimate.

10%28%+2.8
Use dental air turbines, hand instruments, dental appliances, or surgical implements.
Estimate

No public source provides a precise figure. This is our estimate.

10%28%+2.8
Administer anesthetics to limit the amount of pain experienced by patients during procedures.
Estimate

No public source provides a precise figure. This is our estimate.

8%12%+1
Diagnose and treat diseases, injuries, or malformations of teeth, gums, or related oral structures and provide preventive or corrective services.
Estimate

No public source provides a precise figure. This is our estimate.

7%28%+2
Advise or instruct patients regarding preventive dental care, the causes and treatment of dental problems, or oral health care services.
Estimate

No public source provides a precise figure. This is our estimate.

7%12%+0.8
Formulate plan of treatment for patient's teeth and mouth tissue.
Estimate

No public source provides a precise figure. This is our estimate.

7%12%+0.8
Analyze or evaluate dental needs to determine changes or trends in patterns of dental disease.
Estimate

No public source provides a precise figure. This is our estimate.

6%48%+2.9
Other less frequent tasks (weight estimated from frequency).
Estimate

No public source provides a precise figure. This is our estimate.

34%28%+9.5
Total100%24%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • cosmetic dental procedures
  • surgery
  • dentistry science
  • clinical disciplines in dentistry
  • mouth anatomy
  • anaesthetics
  • perform oral health diagnosis
  • rehabilitate worn dentition
  • lead the dental team
  • provide periodontal treatment

Sources for this job· O*NET 29-1021.00· ESCO/ISCO 2261

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