Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 623
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Development cooperation officer
26%
#212 / 623
View rankingDevelopment cooperation officer
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Agreements, alignment and the SDGs on the card.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 48% | +7.7 |
Follow-up, missions and reports to the agency.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 36% | +5.8 |
The local partner, the counterpart and the disagreement.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 16% | +2.9 |
Budget, currency and what stays in management.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
The context that shifts and reworking the approach.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 18% | +3.2 |
Not imposing, and accounting on both sides.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 14% | +2.2 |
| Total | 100% | 26% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- cooperation agreements
- align with SDGs
- agency reports
- southern partners
- monitoring missions
- hard-currency budget
- counterparts
- accountability
Sources for this job· O*NET 19-3094.00· ESCO/ISCO 2635