IS WORK OVER?

Automation index

How much of a SEM specialist’s job can AI already do?

A campaign and an ad come earlier. Spending the budget on people who buy do not.

This percentage does not predict how many people will lose their jobs.

Task comparison

SEM specialist

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Campaigns, keywords and Quality Score.
Estimate

No public source provides a precise figure. This is our estimate.

18%52%+9.4
Landing, tracking and the conversion that misses.
Estimate

No public source provides a precise figure. This is our estimate.

16%40%+6.4
The client who wants more clicks for less.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
Reports, copy and the ad A/B.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
Legal, brands and the claim you cannot make.
Estimate

No public source provides a precise figure. This is our estimate.

18%14%+2.5
Spend on buyers, and not inflating impressions.
Estimate

No public source provides a precise figure. This is our estimate.

16%12%+1.9
Total100%28%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • SEM campaigns
  • keywords
  • Quality Score
  • landings
  • conversion tracking
  • ad A/B
  • Google Ads
  • media budget

Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431

Dietitian

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Assess nutritional needs, diet restrictions, and current health plans to develop and implement dietary-care plans and provide nutritional counseling.
Estimate

No public source provides a precise figure. This is our estimate.

13%22%+2.9
Counsel individuals and groups on basic rules of good nutrition, healthy eating habits, and nutrition monitoring to improve their quality of life.
Estimate

No public source provides a precise figure. This is our estimate.

12%22%+2.6
Evaluate laboratory tests in preparing nutrition recommendations.
Estimate

No public source provides a precise figure. This is our estimate.

11%28%+3.1
Advise patients and their families on nutritional principles, dietary plans, diet modifications, and food selection and preparation.
Estimate

No public source provides a precise figure. This is our estimate.

11%12%+1.3
Record and evaluate patient and family health and food history, including symptoms, environmental toxic exposure, allergies, medication factors, and preventive health-care measures.
Estimate

No public source provides a precise figure. This is our estimate.

9%12%+1.1
Incorporate patient cultural, ethnic, or religious preferences and needs in the development of nutrition plans.
Estimate

No public source provides a precise figure. This is our estimate.

9%12%+1.1
Consult with physicians and health care personnel to determine nutritional needs and diet restrictions of patient or client.
Estimate

No public source provides a precise figure. This is our estimate.

8%12%+1
Coordinate diet counseling services.
Estimate

No public source provides a precise figure. This is our estimate.

5%22%+1.1
Other less frequent tasks (weight estimated from frequency).
Estimate

No public source provides a precise figure. This is our estimate.

22%28%+6.2
Total100%20%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • hygiene in a health care setting
  • eating disorders
  • counselling methods
  • health care legislation
  • biological chemistry
  • calculation of food energy
  • medical terminology
  • supervision of persons
  • human physiology
  • pharmacology

Sources for this job· O*NET 29-1031.00· ESCO/ISCO 2265

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