IS WORK OVER?

Automation index

How much of a SEM specialist’s job can AI already do?

A campaign and an ad come earlier. Spending the budget on people who buy do not.

This percentage does not predict how many people will lose their jobs.

Task comparison

SEM specialist

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Campaigns, keywords and Quality Score.
Estimate

No public source provides a precise figure. This is our estimate.

18%52%+9.4
Landing, tracking and the conversion that misses.
Estimate

No public source provides a precise figure. This is our estimate.

16%40%+6.4
The client who wants more clicks for less.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
Reports, copy and the ad A/B.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
Legal, brands and the claim you cannot make.
Estimate

No public source provides a precise figure. This is our estimate.

18%14%+2.5
Spend on buyers, and not inflating impressions.
Estimate

No public source provides a precise figure. This is our estimate.

16%12%+1.9
Total100%28%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • SEM campaigns
  • keywords
  • Quality Score
  • landings
  • conversion tracking
  • ad A/B
  • Google Ads
  • media budget

Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431

Doctor

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Collect, record, and maintain patient information, such as medical history, reports, or examination results.
Estimate

No public source provides a precise figure. This is our estimate.

9%12%+1.1
Prescribe or administer medication, therapy, and other specialized medical care to treat or prevent illness, disease, or injury.
Estimate

No public source provides a precise figure. This is our estimate.

8%28%+2.2
Analyze records, reports, test results, or examination information to diagnose medical condition of patient.
Estimate

No public source provides a precise figure. This is our estimate.

8%12%+1
Manage and treat common health problems, such as infections, influenza or pneumonia, as well as serious, chronic, and complex illnesses, in adolescents, adults, and the elderly.
Estimate

No public source provides a precise figure. This is our estimate.

8%28%+2.2
Explain procedures and discuss test results or prescribed treatments with patients.
Estimate

No public source provides a precise figure. This is our estimate.

8%12%+1
Monitor patients' conditions and progress and reevaluate treatments as necessary.
Estimate

No public source provides a precise figure. This is our estimate.

8%12%+1
Treat internal disorders, such as hypertension, heart disease, diabetes, or problems of the lung, brain, kidney, or gastrointestinal tract.
Estimate

No public source provides a precise figure. This is our estimate.

8%28%+2.2
Advise patients and community members concerning diet, activity, hygiene, and disease prevention.
Estimate

No public source provides a precise figure. This is our estimate.

7%12%+0.8
Other less frequent tasks (weight estimated from frequency).
Estimate

No public source provides a precise figure. This is our estimate.

36%28%+10.1
Total100%22%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • care for patients
  • diagnose
  • nursing care
  • clinical notes
  • manage research data
  • operate open source software
  • demonstrate disciplinary expertise
  • think abstractly
  • manage personal professional development
  • synthesise information

Sources for this job· O*NET 29-1216.00· ESCO/ISCO 2211

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