Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 623
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Domestic worker
15%
#613 / 623
View rankingDomestic worker
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Lists, online shopping and written errands.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 30% | +4.2 |
Menus and pantry organisation.EstimateNo public source provides a precise figure. This is our estimate. | 12% | 22% | +2.6 |
Clean, cook, iron and tidy.EstimateNo public source provides a precise figure. This is our estimate. | 26% | 8% | +2.1 |
Care for elders or children of the house.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 10% | +1.6 |
Trust, keys and boundaries.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
Relationship with the employing family.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 14% | +2.2 |
| Total | 100% | 15% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- Lists, online shopping and written errands
- Menus and pantry organisation
- Clean, cook, iron and tidy
- Care for elders or children of the house
- Trust, keys and boundaries
- Relationship with the employing family
- empleada de hogar
- interno
- domestic worker
- trabajadora del hogar
Sources for this job· O*NET 39-9011.00· ESCO/ISCO 9111