Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 623
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Driving examiner
21%
#412 / 623
View rankingDriving examiner
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Route, card and the day’s draw.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 36% | +5.8 |
The test, the serious fault and the one who panics.EstimateNo public source provides a precise figure. This is our estimate. | 22% | 10% | +2.2 |
Pass or not, the report and not arguing hot.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Driving school, the car and the instructor on the kerb.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Rain, traffic and the same standard.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 18% | +2.9 |
A fair pass, and not giving the licence away.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 12% | +1.7 |
| Total | 100% | 21% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- test routes
- serious faults
- driving pass
- test reports
- one standard
- driving schools
- candidate nerves
- the licence
Sources for this job· O*NET 13-1041.00· ESCO/ISCO 3359