Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 623
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Driving instructor
27%
#173 / 623
View rankingDriving instructor
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Instruct students individually and in groups, using various teaching methods, such as lectures, discussions, and demonstrations.EstimateNo public source provides a precise figure. This is our estimate. | 9% | 22% | +2 |
Monitor students' performance to make suggestions for improvement and to ensure that they satisfy course standards, training requirements, and objectives.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Adapt teaching methods and instructional materials to meet students' varying needs and interests.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 22% | +1.5 |
Assign and grade class work and homework.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Prepare students for further development by encouraging them to explore learning opportunities and to persevere with challenging tasks.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Enforce policies and rules governing students.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Establish clear objectives for all lessons, units, and projects and communicate those objectives to students.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 28% | +1.7 |
Observe students to determine qualifications, limitations, abilities, interests, and other individual characteristics.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 28% | +1.7 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 44% | 28% | +12.3 |
| Total | 100% | 27% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- teach class
- mark students
- lesson plans
- teach
- road traffic laws
- mechanical components of vehicles
- curriculum objectives
- guarantee students' safety
- control the performance of the vehicle
- monitor developments in field of expertise
Sources for this job· O*NET 25-3021.00· ESCO/ISCO 5165