Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 683
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Driving theory instructor
27%
#185 / 683
View rankingDriving theory instructor
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Topic, the test and the typical error.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 48% | +8.6 |
Classroom, the one who skips and the one who copies.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The rule, the why and not reciting the article.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Exam, the nerves and not jumping to a pass.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
The school, the rush and not selling the pass.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That they understand the rule, and not the crib.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 27% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- DGT tests
- driving theory
- typical errors
- traffic rules
- articles
- theory exam
- cribs
- theory classroom
Sources for this job· O*NET 25-3021.00· ESCO/ISCO 2320