Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 623
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Drone pilot
23%
#309 / 623
View rankingDrone pilot
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Flight plan, NOTAM, ENAIRE and the permit.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
Fly, frame, not lose the drone and land.EstimateNo public source provides a precise figure. This is our estimate. | 22% | 8% | +1.8 |
Deliver stills, video and a basic grade.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 32% | +5.1 |
Maintenance, batteries and the part that fails.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Client, briefing and what you can actually fly.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
AESA rules and liability for the flight.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 14% | +2 |
| Total | 100% | 23% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- fly drones
- pilot UAS
- flight planning
- aerial shots
- NOTAM
- AESA permits
- not lose the drone
- grade aerial video
Sources for this job· O*NET 53-2012.00· ESCO/ISCO 3153