IS WORK OVER?

Automation index

How much of a SEM specialist’s job can AI already do?

A campaign and an ad come earlier. Spending the budget on people who buy do not.

This percentage does not predict how many people will lose their jobs.

Task comparison

SEM specialist

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Campaigns, keywords and Quality Score.
Estimate

No public source provides a precise figure. This is our estimate.

18%52%+9.4
Landing, tracking and the conversion that misses.
Estimate

No public source provides a precise figure. This is our estimate.

16%40%+6.4
The client who wants more clicks for less.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
Reports, copy and the ad A/B.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
Legal, brands and the claim you cannot make.
Estimate

No public source provides a precise figure. This is our estimate.

18%14%+2.5
Spend on buyers, and not inflating impressions.
Estimate

No public source provides a precise figure. This is our estimate.

16%12%+1.9
Total100%28%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • SEM campaigns
  • keywords
  • Quality Score
  • landings
  • conversion tracking
  • ad A/B
  • Google Ads
  • media budget

Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431

Early-years teacher

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Plan, corners and the kit.
Estimate

No public source provides a precise figure. This is our estimate.

16%40%+6.4
Classroom, drop-off and the one who will not stay.
Estimate

No public source provides a precise figure. This is our estimate.

18%14%+2.5
Yard, the clash and the one who bites.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
Family, the meeting and not blaming.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
The dining hall, the choke and staying on it.
Estimate

No public source provides a precise figure. This is our estimate.

18%18%+3.2
That they come in without crying, and learn.
Estimate

No public source provides a precise figure. This is our estimate.

16%12%+1.9
Total100%22%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • corners
  • early-years planning
  • classroom drop-off
  • three-year-old yard
  • family meetings
  • school dining hall
  • biting
  • classroom habit

Sources for this job· O*NET 25-2011.00· ESCO/ISCO 2342

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