Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 623
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Electrician
24%↑
#265 / 623
View rankingElectrician
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Use a variety of tools or equipment, such as power construction equipment, measuring devices, power tools, and testing equipment, such as oscilloscopes, ammeters, or test lamps.EstimateNo public source provides a precise figure. This is our estimate. | 10% | 28% | +2.8 |
Work from ladders, scaffolds, or roofs to install, maintain, or repair electrical wiring, equipment, or fixtures.EstimateNo public source provides a precise figure. This is our estimate. | 10% | 12% | +1.2 |
Prepare sketches or follow blueprints to determine the location of wiring or equipment and to ensure conformance to building and safety codes.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 28% | +2.2 |
Assemble, install, test, or maintain electrical or electronic wiring, equipment, appliances, apparatus, or fixtures, using hand tools or power tools.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 28% | +2.2 |
Place conduit, pipes, or tubing, inside designated partitions, walls, or other concealed areas, and pull insulated wires or cables through the conduit to complete circuits between boxes.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 28% | +2.2 |
Direct or train workers to install, maintain, or repair electrical wiring, equipment, or fixtures.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 12% | +0.7 |
Inspect electrical systems, equipment, or components to identify hazards, defects, or the need for adjustment or repair, and to ensure compliance with codes.EstimateNo public source provides a precise figure. This is our estimate. | 5% | 12% | +0.6 |
Perform physically demanding tasks, such as digging trenches to lay conduit or moving or lifting heavy objects.EstimateNo public source provides a precise figure. This is our estimate. | 5% | 12% | +0.6 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 40% | 28% | +11.2 |
| Total | 100% | 24% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- install wiring
- electrical panels
- repair faults
- building systems monitoring technology
- electricity
- work ergonomically
- resolve equipment malfunctions
- inspect electrical supplies
- splice cable
- inspect construction supplies
Sources for this job· O*NET 47-2111.00· ESCO/ISCO 7411