IS WORK OVER?

Automation index

How much of a SEM specialist’s job can AI already do?

A campaign and an ad come earlier. Spending the budget on people who buy do not.

This percentage does not predict how many people will lose their jobs.

Task comparison

SEM specialist

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Campaigns, keywords and Quality Score.
Estimate

No public source provides a precise figure. This is our estimate.

18%52%+9.4
Landing, tracking and the conversion that misses.
Estimate

No public source provides a precise figure. This is our estimate.

16%40%+6.4
The client who wants more clicks for less.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
Reports, copy and the ad A/B.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
Legal, brands and the claim you cannot make.
Estimate

No public source provides a precise figure. This is our estimate.

18%14%+2.5
Spend on buyers, and not inflating impressions.
Estimate

No public source provides a precise figure. This is our estimate.

16%12%+1.9
Total100%28%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • SEM campaigns
  • keywords
  • Quality Score
  • landings
  • conversion tracking
  • ad A/B
  • Google Ads
  • media budget

Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431

Embroiderer

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Drawing, hoop and thread colour.
Estimate

No public source provides a precise figure. This is our estimate.

16%32%+5.1
Stitch, raised work and the one that tangles.
Estimate

No public source provides a precise figure. This is our estimate.

22%8%+1.8
Machine, program and the one that eats the cloth.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
Finish, the back and not leaving knots.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
The garment, the deadline and not changing the drawing halfway.
Estimate

No public source provides a precise figure. This is our estimate.

16%18%+2.9
That the thread tells, and not pulling the cloth.
Estimate

No public source provides a precise figure. This is our estimate.

14%12%+1.7
Total100%19%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • hoop
  • raised work
  • stitches
  • threads
  • the back
  • machine programs
  • pricked drawings
  • knots

Sources for this job· O*NET 51-6051.00· ESCO/ISCO 7533

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