Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 623
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Equality officer
29%
#72 / 623
View rankingEquality officer
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Diagnosis, equality plan and the pay register.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 48% | +8.6 |
Harassment protocols, training and clauses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The complaint, the committee and what nobody wants to hear.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 18% | +3.2 |
Indicators, annual report and bargaining with the firm.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
The agreement, tenders and social clauses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
That it is done, and not left as a PDF.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 14% | +2.2 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- equality plans
- pay gap register
- harassment protocols
- equality training
- gap diagnosis
- social clauses
- equality indicators
- bargain with the firm
Sources for this job· O*NET 13-1041.00· ESCO/ISCO 2422