Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 693
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Exam invigilator
22%
#447 / 693
View rankingExam invigilator
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Hall, the protocol and the clock.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
Identity, the ID and the one who is not.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Copying, the phone and removing it without a circus.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Incident, the minute and not making it up.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
The one who shakes, extra time and not humiliating.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 18% | +3.2 |
That they do not copy, and not humiliating.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 22% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- exam protocols
- ID
- phones
- incident minutes
- extra time
- exam hall
- remove without a circus
- not humiliate
Sources for this job· O*NET 25-1191.00· ESCO/ISCO 2359