Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 623
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Executive assistant
34%
#19 / 623
View rankingExecutive assistant
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Answer phone calls and direct calls to appropriate parties or take messages.EstimateNo public source provides a precise figure. This is our estimate. | 13% | 28% | +3.6 |
Manage and maintain executives' schedules.EstimateNo public source provides a precise figure. This is our estimate. | 11% | 28% | +3.1 |
Open, sort, and distribute incoming correspondence, including faxes and email.EstimateNo public source provides a precise figure. This is our estimate. | 9% | 55% | +5 |
Perform general office duties, such as ordering supplies, maintaining records management database systems, and performing basic bookkeeping work.EstimateNo public source provides a precise figure. This is our estimate. | 9% | 55% | +5 |
Prepare invoices, reports, memos, letters, financial statements, and other documents, using word processing, spreadsheet, database, or presentation software.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 22% | +1.5 |
Prepare responses to correspondence containing routine inquiries.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Coordinate and direct office services, such as records, departmental finances, budget preparation, personnel issues, and housekeeping, to aid executives.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 55% | +3.9 |
Greet visitors and determine whether they should be given access to specific individuals.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 28% | +1.7 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 31% | 28% | +8.7 |
| Total | 100% | 35% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- company policies
- translate keywords into full texts
- perform business research
- use spreadsheets software
- coordinate events
- organise travel arrangements for staff
- use different communication channels
- process commissioned instructions
- manage office facility systems
- use office systems
Sources for this job· O*NET 43-6011.00· ESCO/ISCO 3343