IS WORK OVER?

Automation index

How much of a SEM specialist’s job can AI already do?

A campaign and an ad come earlier. Spending the budget on people who buy do not.

This percentage does not predict how many people will lose their jobs.

Task comparison

SEM specialist

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Campaigns, keywords and Quality Score.
Estimate

No public source provides a precise figure. This is our estimate.

18%52%+9.4
Landing, tracking and the conversion that misses.
Estimate

No public source provides a precise figure. This is our estimate.

16%40%+6.4
The client who wants more clicks for less.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
Reports, copy and the ad A/B.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
Legal, brands and the claim you cannot make.
Estimate

No public source provides a precise figure. This is our estimate.

18%14%+2.5
Spend on buyers, and not inflating impressions.
Estimate

No public source provides a precise figure. This is our estimate.

16%12%+1.9
Total100%28%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • SEM campaigns
  • keywords
  • Quality Score
  • landings
  • conversion tracking
  • ad A/B
  • Google Ads
  • media budget

Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431

Executive housekeeper

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Roster, checklists and linen logs.
Estimate

No public source provides a precise figure. This is our estimate.

18%40%+7.2
Rounds, standards and VIP rooms.
Estimate

No public source provides a precise figure. This is our estimate.

18%14%+2.5
Room team, shifts and conflict.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
Front desk, maintenance and complaints.
Estimate

No public source provides a precise figure. This is our estimate.

16%18%+2.9
Inventory, minibar and lost-and-found.
Estimate

No public source provides a precise figure. This is our estimate.

16%16%+2.6
Not handing a dirty room to a guest.
Estimate

No public source provides a precise figure. This is our estimate.

16%14%+2.2
Total100%21%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • Roster, checklists and linen logs
  • Rounds, standards and VIP rooms
  • Room team, shifts and conflict
  • Front desk, maintenance and complaints
  • Inventory, minibar and lost-and-found
  • Not handing a dirty room to a guest
  • gobernanta
  • ama de llaves
  • executive housekeeper

Sources for this job· O*NET 37-1011.00· ESCO/ISCO 5151

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