IS WORK OVER?

Automation index

How much of a SEM specialist’s job can AI already do?

A campaign and an ad come earlier. Spending the budget on people who buy do not.

This percentage does not predict how many people will lose their jobs.

Task comparison

SEM specialist

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Campaigns, keywords and Quality Score.
Estimate

No public source provides a precise figure. This is our estimate.

18%52%+9.4
Landing, tracking and the conversion that misses.
Estimate

No public source provides a precise figure. This is our estimate.

16%40%+6.4
The client who wants more clicks for less.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
Reports, copy and the ad A/B.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
Legal, brands and the claim you cannot make.
Estimate

No public source provides a precise figure. This is our estimate.

18%14%+2.5
Spend on buyers, and not inflating impressions.
Estimate

No public source provides a precise figure. This is our estimate.

16%12%+1.9
Total100%28%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • SEM campaigns
  • keywords
  • Quality Score
  • landings
  • conversion tracking
  • ad A/B
  • Google Ads
  • media budget

Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431

Family doctor

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Read history, labs and primary-care protocols.
Estimate

No public source provides a precise figure. This is our estimate.

16%40%+6.4
Clinic, examination and home visits.
Estimate

No public source provides a precise figure. This is our estimate.

22%12%+2.6
Explain, refer and hold uncertainty.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
Prescriptions, notes and sick-leave reports.
Estimate

No public source provides a precise figure. This is our estimate.

16%32%+5.1
List, nursing team and the health centre.
Estimate

No public source provides a precise figure. This is our estimate.

16%18%+2.9
Primary-care emergencies and not missing a heart attack.
Estimate

No public source provides a precise figure. This is our estimate.

14%14%+2
Total100%23%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • care for patients
  • diagnose
  • nursing care
  • clinical notes
  • Clinic, examination and home visits
  • Explain, refer and hold uncertainty
  • List, nursing team and the health centre
  • medico de familia
  • general practitioner

Sources for this job· O*NET 29-1215.00· ESCO/ISCO 2211

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