Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 653
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Family therapist
22%
#411 / 653
View rankingFamily therapist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Genogram, the brief and the frame.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
Session, the one who speaks for all and the one who stays quiet.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Conflict, the boundary and not taking sides.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
The child, the loyalty and not using them as messenger.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
The referral, the risk and calling it in time.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 18% | +3.2 |
That they stay, and not taking sides.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 22% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- genogram
- family frame
- joint sessions
- loyalties
- not take sides
- child-risk
- refer
- boundaries
Sources for this job· O*NET 21-1013.00· ESCO/ISCO 2635