Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 623
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Fibre technician
22%
#385 / 623
View rankingFibre technician
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Route, OTDR and the splice log.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
Chamber, splice and the fibre that breaks.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 12% | +2.2 |
CTO, drop and the customer who sees no light.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Pole, façade and the missing permit.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Rain, the cover and not leaving the chamber open.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 18% | +3.2 |
That they can browse, and not leaving a dirty splice.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 22% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- splice fibre
- OTDR
- chambers
- CTO
- drops
- fibre strands
- poles
- splice logs
Sources for this job· O*NET 49-2022.00· ESCO/ISCO 7422