Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 623
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Fisher
15%
#616 / 623
View rankingFisher
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Catch logs, quotas and fishing GPS.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 32% | +4.5 |
Logged boat maintenance.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 22% | +3.1 |
Go out, set, haul and stow.EstimateNo public source provides a precise figure. This is our estimate. | 24% | 8% | +1.9 |
Read the sea, the gear and the school.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 10% | +1.6 |
Safety, storm and fatigue.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
Market, price and crew life.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 14% | +2.2 |
| Total | 100% | 15% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- Catch logs, quotas and fishing GPS
- Logged boat maintenance
- Go out, set, haul and stow
- Read the sea, the gear and the school
- Safety, storm and fatigue
- Market, price and crew life
- pescador
- fisher
- pesquero
Sources for this job· O*NET 45-3011.00· ESCO/ISCO 6222