Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 623
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Fishmonger
22%
#363 / 623
View rankingFishmonger
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Order, market and what arrives fresh.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
Clean, portion and the cut the customer wants.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 12% | +2.2 |
Counter, advice and the one who cannot cook it.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Cold, ice and the piece that turns.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Christmas, the order and not running out of hake.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 18% | +3.2 |
Smell of sea, and not selling yesterday as today.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 22% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- clean fish
- portion
- the market
- fish counter
- ice
- Christmas orders
- cut hake
- pick the fish
Sources for this job· O*NET 51-3022.00· ESCO/ISCO 6221