Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 623
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Forensic pathologist
23%
#306 / 623
View rankingForensic pathologist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Read the history, the police file and the scene notes.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
Autopsy, injuries and samples.EstimateNo public source provides a precise figure. This is our estimate. | 22% | 10% | +2.2 |
Report, dating and the causal link.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 32% | +5.1 |
Give evidence, confirm and hold the lawyer.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Bodily-harm assessment and sick leave.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Chain of custody and owning the opinion.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 12% | +1.7 |
| Total | 100% | 23% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- do autopsies
- forensic opinion
- assess injuries
- give evidence
- causal link
- chain of custody
- body at the scene
- bodily harm
Sources for this job· O*NET 29-1222.00· ESCO/ISCO 2212