IS WORK OVER?

Automation index

How much of a SEM specialist’s job can AI already do?

A campaign and an ad come earlier. Spending the budget on people who buy do not.

This percentage does not predict how many people will lose their jobs.

Task comparison

SEM specialist

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Campaigns, keywords and Quality Score.
Estimate

No public source provides a precise figure. This is our estimate.

18%52%+9.4
Landing, tracking and the conversion that misses.
Estimate

No public source provides a precise figure. This is our estimate.

16%40%+6.4
The client who wants more clicks for less.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
Reports, copy and the ad A/B.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
Legal, brands and the claim you cannot make.
Estimate

No public source provides a precise figure. This is our estimate.

18%14%+2.5
Spend on buyers, and not inflating impressions.
Estimate

No public source provides a precise figure. This is our estimate.

16%12%+1.9
Total100%28%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • SEM campaigns
  • keywords
  • Quality Score
  • landings
  • conversion tracking
  • ad A/B
  • Google Ads
  • media budget

Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431

Formwork carpenter

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Read drawings, measure and order sheet.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
Build, plumb and brace the formwork.
Estimate

No public source provides a precise figure. This is our estimate.

24%8%+1.9
Pour, vibrate and strike.
Estimate

No public source provides a precise figure. This is our estimate.

16%12%+1.9
Site, crane and job safety.
Estimate

No public source provides a precise figure. This is our estimate.

16%18%+2.9
Logs, quantities and extras.
Estimate

No public source provides a precise figure. This is our estimate.

14%22%+3.1
Not leaving a column crooked.
Estimate

No public source provides a precise figure. This is our estimate.

14%14%+2
Total100%16%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • Read drawings, measure and order sheet
  • Build, plumb and brace the formwork
  • Pour, vibrate and strike
  • Site, crane and job safety
  • Logs, quantities and extras
  • Not leaving a column crooked
  • encofrador
  • formwork

Sources for this job· O*NET 47-2031.00· ESCO/ISCO 7115

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