Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 763
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Front-end developer
27%
#154 / 763
View rankingFront-end developer
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Component, states and the design.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 48% | +8.6 |
Accessible, the keyboard and the reader.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
Contrast, the token and not leaving it dead.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Performance, the weight and not adding the extra library.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
The designer, the pixel and not fighting for sport.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That it works from the keyboard, and not leaving the contrast.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 27% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- components
- accessibility
- keyboard
- contrast
- tokens
- front-end performance
- libraries
- write interface
Sources for this job· O*NET 15-1254.00· ESCO/ISCO 2513