Automation index

How much of a SEM specialist’s job can AI already do?

A campaign and an ad come earlier. Spending the budget on people who buy do not.

This percentage does not predict how many people will lose their jobs.

Task comparison

IS WORK OVER?

28%

AI can already do 28% of this job.

#97 / 623

SEM specialist

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

Task	Share	AI	Points
Campaigns, keywords and Quality Score. Estimate No public source provides a precise figure. This is our estimate.	18%	52%	+9.4
Landing, tracking and the conversion that misses. Estimate No public source provides a precise figure. This is our estimate.	16%	40%	+6.4
The client who wants more clicks for less. Estimate No public source provides a precise figure. This is our estimate.	16%	22%	+3.5
Reports, copy and the ad A/B. Estimate No public source provides a precise figure. This is our estimate.	16%	28%	+4.5
Legal, brands and the claim you cannot make. Estimate No public source provides a precise figure. This is our estimate.	18%	14%	+2.5
Spend on buyers, and not inflating impressions. Estimate No public source provides a precise figure. This is our estimate.	16%	12%	+1.9
Total	100%		28%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

IS WORK OVER?

29%

#59 / 623

Geographer

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

Task	Share	AI	Points
GIS, layers, clips and working maps. Estimate No public source provides a precise figure. This is our estimate.	18%	48%	+8.6
Impact reports, demography and land use. Estimate No public source provides a precise figure. This is our estimate.	16%	40%	+6.4
Fieldwork, interviews and checking what the map says. Estimate No public source provides a precise figure. This is our estimate.	18%	18%	+3.2
Planning, objections and work with the council. Estimate No public source provides a precise figure. This is our estimate.	16%	28%	+4.5
Explain, map for non-experts and teaching. Estimate No public source provides a precise figure. This is our estimate.	16%	22%	+3.5
The territorial opinion and owning the report. Estimate No public source provides a precise figure. This is our estimate.	16%	14%	+2.2
Total	100%		28%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low