Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 753
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Geomatics engineer
22%
#402 / 753
View rankingGeomatics engineer
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Station, the base and the cloud.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
Field, the axis and the one that moved.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Model, the drift and not hiding metres.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Works, the setting-out and going down to see it.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
The contractor, the rush and not signing the drift.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 18% | +3.2 |
That the axis is there, and not signing metres.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 22% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- point clouds
- total stations
- axes
- setting-out
- drift
- bases
- geomatics
- the field
Sources for this job· O*NET 17-1022.00· ESCO/ISCO 2165