Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 653
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Geriatric aide
19%
#494 / 653
View rankingGeriatric aide
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Shift, the sheet and the diets.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 32% | +5.1 |
Hygiene, the bed and the one who resists.EstimateNo public source provides a precise figure. This is our estimate. | 22% | 8% | +1.8 |
Transfer, the hoist and not hurting.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Eating, the choke and staying on it.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
The family, the complaint and not arguing in the corridor.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 18% | +2.9 |
Lift them, and not leaving them alone.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 12% | +1.7 |
| Total | 100% | 19% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- bed hygiene
- hoist transfer
- choking
- care-home shifts
- pureed diets
- geriatric aide work
- repositioning
- being there
Sources for this job· O*NET 31-1131.00· ESCO/ISCO 5321