Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 683
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Heritage interpreter
22%
#365 / 683
View rankingHeritage interpreter
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Script, the group and the time.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
Room, the question and the one who will not listen.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
The piece, the context and not making it up.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
School group, the yard and getting them to touch carefully.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
The director, capacity and not overcrowding.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 18% | +3.2 |
That they look at the stone, and not just the phone.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 22% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- tour scripts
- school groups
- pieces
- historical context
- capacity
- not make it up
- heritage
- guided visits
Sources for this job· O*NET 25-4012.00· ESCO/ISCO 2621