Automation index

How much of a SEM specialist’s job can AI already do?

A campaign and an ad come earlier. Spending the budget on people who buy do not.

This percentage does not predict how many people will lose their jobs.

Task comparison

IS WORK OVER?

28%

AI can already do 28% of this job.

#97 / 623

SEM specialist

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

Task	Share	AI	Points
Campaigns, keywords and Quality Score. Estimate No public source provides a precise figure. This is our estimate.	18%	52%	+9.4
Landing, tracking and the conversion that misses. Estimate No public source provides a precise figure. This is our estimate.	16%	40%	+6.4
The client who wants more clicks for less. Estimate No public source provides a precise figure. This is our estimate.	16%	22%	+3.5
Reports, copy and the ad A/B. Estimate No public source provides a precise figure. This is our estimate.	16%	28%	+4.5
Legal, brands and the claim you cannot make. Estimate No public source provides a precise figure. This is our estimate.	18%	14%	+2.5
Spend on buyers, and not inflating impressions. Estimate No public source provides a precise figure. This is our estimate.	16%	12%	+1.9
Total	100%		28%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

IS WORK OVER?

30%

#53 / 623

Hotel receptionist

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

Task	Share	AI	Points
Greet, register, and assign rooms to guests of hotels or motels. Estimate No public source provides a precise figure. This is our estimate.	7%	28%	+2
Issue room keys and escort instructions to bellhops. Estimate No public source provides a precise figure. This is our estimate.	7%	28%	+2
Verify customers' credit, and establish how the customer will pay for the accommodation. Estimate No public source provides a precise figure. This is our estimate.	7%	28%	+2
Keep records of room availability and guests' accounts, manually or using computers. Estimate No public source provides a precise figure. This is our estimate.	7%	55%	+3.9
Make and confirm reservations. Estimate No public source provides a precise figure. This is our estimate.	7%	28%	+2
Review accounts and charges with guests during the check out process. Estimate No public source provides a precise figure. This is our estimate.	6%	28%	+1.7
Answer inquiries pertaining to hotel services, guest registration, and travel directions, or make recommendations regarding shopping, dining, or entertainment. Estimate No public source provides a precise figure. This is our estimate.	6%	28%	+1.7
Compute bills, collect payments, and make change for guests. Estimate No public source provides a precise figure. This is our estimate.	6%	28%	+1.7
Other less frequent tasks (weight estimated from frequency). Estimate No public source provides a precise figure. This is our estimate.	47%	28%	+13.2
Total	100%		30%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low